Diageo, the world’s leading premium drinks company and PPD Romania, the leading distributor of premium spirits on the local market, introduce for the first time in Romania the DIAGEO Reserve WORLD CLASS program and WORLD CLASS Competition. The DIAGEO Reserve WORLD CLASS is the spirits industry’s largest cocktail education program and the most important bartender competition worldwide, an outstanding global training program for the world’s best bartenders. Romania’s best bartenders are invited to take part in the …Read More
[EN] [RO] JOHNNIE WALKER’S RESPONSIBLE DRINKING CAMPAIGN Ft MIKA HÄKKINEN, EXCEEDS 5.8 MILLION NATIONAL AUDIENCE
The Never Drink and Drive message reached more than 5.8 million consumers* nationwide, part of Johnnie Walker’s most recent responsible drinking campaign that took place in Romania between April and June 2013. Johnnie Walker, the leading brand of Scotch whisky in the world, teamed up with Mika Häkkinen, Johnnie Walker Global Responsible Drinking Ambassador and two time Formula One World Champion with the McLaren Formula One team, to deliver the Never Drink and Drive message to …Read More
[EN] [RO] PPD Romania becomes official Distributor of ALIRA Romanian premium wines
PPD Romania, the largest distributor of imported spirits in Romania, is pleased to announce it has become the official country distributor of multi-awarded ALIRA Romanian premium wines. Five premium Romanian wines produced by ALIRA on 80 ha of land in Aliman (Dobrogea) will be distributed nationwide in off and on trade locations by PPD Romania as part of the new partnership. Starting with 2009, when ALIRA issued its first Merlot, …Read More
[EN] [RO] Campari unveils elegant new look
New Campari bottle: refined modern look and new modern silver foil logo Campari, the world-renowned beverage and classic symbol of Italian style and culture, has undergone a makeover. The revamp is the next chapter in the ongoing mission to modernise the premium brand and reflect its status as a contemporary icon. The sophisticated new bottle shape and new silver foil and glass embossed logo perfectly capture the understated elegance of …Read More
[EN] [HR] Mika Häkkinen in Zagreb to Join the Pact to Never Drink and Drive
As the highlight of the Join the Pact campaign, designed by Diageo to encourage consumers around the world to make a personal commitment to Never Drink and Drive, Mika Häkkinen, Johnnie Walker Global Responsible Drinking Ambassador, and a two-time Formula 1® World Champion with the McLaren Formula One team, has arrived to Croatia to showcase his Join the Pact Supercar, a Caparo T1, on a closed circuit in Radnicka street …Read More
[EN] [RO] PPD Romania becomes the new official country distributor of Gruppo Campari
PPD Romania, the largest distributor of imported spirits in Romania, is pleased to announce it has become the official country distributor of the Gruppo Campari spirits. Aperol, Campari, Cinzano, SKYY Vodka and Wild Turkey are among the most notable brands PPD Romania will be representing following the partnership with Gruppo Campari. “Through the partnership with Gruppo Campari, one of the world’s top players in the premium alcohol industry, we are …Read More
[EN] [RO] Mika Häkkinen, in Bucharest to pledge to Never Drink and Drive
Mika Häkkinen, Johnnie Walker Global Responsible Drinking Ambassador, and two time Formula One World Championwith the McLaren Formula One team, was for the first time in Bucharest on June 5th to share the Never Drink and Drivemessage with Romanian consumers, as part of Johnnie Walker’s global responsible drinking campaign, Join the Pact. Mika Häkkinen drove his high performance Join the Pact Supercar Caparo T1 on a closed circuit in Baneasa Shopping City, a …Read More
[EN] [RO] Mika Häkkinen, Johnnie Walker Global Responsible Drinking Ambassador, in Bucharest to encourage Romanians to pledge to Never Drink and Drive
Mika Häkkinen, Johnnie Walker Global Responsible Drinking Ambassador, and two time Formula One World Champion with the McLaren Formula One team, is for the first time in Bucharest today to share the Never Drink and Drive message with Romanian consumers, as part of Johnnie Walker’s global responsible drinking campaign, Join the Pact. Join the Pact is a campaign designed to encourage consumers to make a personal commitment to never drink …Read More
[EN] [HR] PPD Distribucija (Croatia) is the Diageo Distributor of the Year – 2013
PPD Distribucija (Croatia) is proud to announce that it has been awarded the title of Diageo Distributor of the Year (Eastern European Markets). Diageo is the world’s leading premium drinks business in volume and value, with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Gordon’s, and Guinness. PPD Distribucija which belongs to the Photos Photiades Group of Companies has …Read More
[EN] [RO] PPD Romania registers growth of revenues and volumes in 2012
PPD Romania, one of the top distributors of imported premium and super-premium spirits on the market representing more than 20 international brands, announces it has registered revenues of 26.1 million Euros in 2012, a 15% increase compared to the previous year. The profitability level remained at a comparable level to 2011, at around 2 million Euros, which is within the market’s average for imported spirits. The total volume sold in …Read More