Photos Photiades Breweries was officially formed as a company in 1963 after the acquisition of the oldest brewery in Cyprus, the Leon Brewery that was established in 1937. In 1967 the Company was granted the license to produce Carlsberg beer in Cyprus, which made Cyprus the first country to produce Carlsberg outside Denmark.
In the past 50 years, Photos Photiades Breweries has produced Carlsberg beer with great success and has led it to be the leading beer in Cyprus with over 53% market share. More than the market share, Carlsberg has remarkably managed to become a part of modern Cypriot’s culture and everyday life.
In 2003, to satisfy market needs, the company re-launched the traditional Leon Beer in the Cypriot market using the traditional recipe and aroma of the late 1930s.
Krauzer Brau, been introduced in 2012, is the third beer that the brewery produces.
Carlsberg, Leon and Krauzer Brau Beers, are all malt lagers, each with its own unique character and taste. They are produced solely with the use of natural water, malt, hops and yeast, without the use of any additive or GMO material.
In Photos Photiades Breweries, brewing facilities and process technologies are continually reviewed with high emphasis placed on improving the quality of our products and at the same time, boosting productivity. The group strongly believes that reinvestment in technological advances and expertise enhances the quality of its products.
The new brewhouse is fully automated, equipment consists of a Krones Steinecker Variomill, a mash tun, a lauter tun, a Stromboli wort kettle with energy recovery system and a whirlpool. It is designed to handle 8 brews a day, each consisting of 300 hectolitres, practically triplicating the throughput of the old brewhouse and giving a lot of spare capacity.
The process is operated by a single operator from a bank of computers set up in the adjoining control room.
The “empty bottle inspector” is equipped with the latest state of the art technology to ensure maximum operational efficiency and reliable inspection.
Innovative and high quality multi-packing machinery, capable to high speed packing in various denominations with minimum manpower requirements.
You can learn more on how we brew, bottle and pack beer visiting the section “How Beer is Made”
At Photos Photiades Group, quality is of the highest importance. The Management and the personnel of the group have incorporated Quality Excellence into their culture and critical success factors.
To ensure only the best quality of our products, the production and support processes are guided by accuracy, commitment of the people, technological advancement, and strict adherence to Carlsberg’s and Group’s standards. The quality control process involves monitoring by the Photos Photiades Breweries in house laboratory, as well as the Carlsberg laboratories in Copenhagen. The Group quality chain involves the whole process from the raw materials to the final consumer.
The Brewery has implemented an Integrated Management System which satisfies:
the Quality Standard CYS EN ISO 9001
the Food Safety standard CYS EN ISO22000,
the Environmental Management System CYS EN ISO14001
the Occupational Health and Safety Standard BS OHSAS18001.
You can check the Group’s quality policy visiting the “Quality Assurance” page.