PPD Romania, the largest distributor of imported spirits in Romania, is pleased to announce it has become the official country distributor of multi-awarded ALIRA Romanian premium wines. Five premium Romanian wines produced by ALIRA on 80 ha of land in Aliman (Dobrogea) will be distributed nationwide in off and on trade locations by PPD Romania as part of the new partnership.
Starting with 2009, when ALIRA issued its first Merlot, the company now offers a full range of premium wines including Feteasca Neagra (the top local variety), Merlot, Cabernet Sauvignon and Rose.
The five premium wines that will be represented by PPD Romania locally include: ALIRA 2009 – Merlot; ALIRA 2010 – Cabernet Sauvignon; ALIRA Tribun 2011 – blend of Merlot, Cabernet Sauvignon and Romanian grape Feteasca Neagra; ALIRA 2011 – Feteasca Neagra; and starting with 2012, ALIRA Rose.
ALIRA is a special wine that results from the combination between the excellent soil and extremely dry climate conditions from Aliman with the exquisite art of French winemaking, presenting us with balanced, friendly and easy to drink products.
“We are proud to represent ALIRA, boasting some of the best internationally-awarded Romanian wines, and thus further diversifying the categories within our spirits & wines portfolio. We strongly believe that Romania produces top quality wines, comparable with the best wines in the world, which have witnessed increased popularity and demand locally and internationally,” stated Nikos Xystouris, General Manager, PPD Romania.
“Started in 2006, by choosing an excellent terroir for red wines, continued under the supervision of renowned French winemaker Marc Dworkin, our project aims to provide the Romanian consumer with the best price quality rate wines in the premium segment. To achieve this goal we needed a strong partner, oriented to selling premium products, to understand and support our strategy. We found that partner in PPD Romania and we are confident that together we can bring in and mention Alira in the top of the good wines consumers preferences”, stated Ghenadie Bobeică, General Manager, WineRo.
PPD Romania devine distribuitorul oficial al vinurilor premium romanesti ALIRA
PPD Romania, unul dintre cei mai mari distribuitor de bauturi alcoolice importate premium si super-premium de pe piata, anunta ca a devenit distribuitorul oficial al vinurilor romanesti ALIRA. Cinci vinuri premium romanesti ALIRA produse pe cele 80 de hectare ale domeniului Aliman din Dobrogea vor fi distribuite la nivel national in locatiile off si on trade ale PPD Romania.
Cu o investitie de peste 7 milioane de Euro, compania WineRo a inceput in 2010 distributia primului sau vin ALIRA Merlot 2009, iar in prezent ofera o gama larga de vinuri premium printre care Feteasca Neagra (soi romanesc), Merlot, Cabernet Sauvignon si Rose.
Cele cinci vinuri premium care vor fi reprezentate la nivel national de PPD Romania sunt: ALIRA Merlot 2009 ; ALIRA Cabernet Sauvignon 2010 ; ALIRA Tribun 2011 – un cupaj din cele trei soiuri Merlot, Cabernet Sauvignon si Feteasca Neagra; ALIRA Feteasca Neagra 2011 –si ALIRA Rose 2012.
Vinurile ALIRA sunt rezultatul combinatiei dintre terroir-ul de la Aliman, locul unde acum creste si se dezvolta vita de vie, si maiestria cu care oenologul nostru aplica filozofia vinurilor din Bordeaux. Aceasta combinatie a condus la obtinerea unor vinuri excelente, complexe si echilibrate, tipice, dar in acelasi timp amprentate de conditiile din Dobrogea.
“Suntem mandri sa reprezentam vinurile ALIRA, recunoscute si premiate la nivel international, si, astfel, sa diversificam categoria de vinuri din portofoliul nostru. Avem convingerea ca in Romania se produc vinuri de calitate, comparabile cu cele mai apreciate din lume, care au devenit tot mai indragite si solicitate de consumatori atat pe plan local cat si international”, a declarat Nikos Xystouris, Director General PPD Romania.
“Inceput in 2006, prin alegerea unui terroir excelent pentru vinuri rosii, continuat sub atenta supraveghere a renumitului oenolog francez Marc Dworkin, proiectul nostru are obiectivul de a oferi consumatorului roman vinuri cu cel mai bun raport calitate – pret in segmentul premium. Pentru a ne atinge acest obiectiv aveam nevoie de un partener puternic, orientat catre vanzarea de produse premium, care sa inteleaga si sa sustina strategia noastra. Am gasit acest partener in PPD Romania si suntem convinsi ca impreuna vom reusi sa aducem si sa mentinem ALIRA in topurile preferintelor consumatorilor de vinuri bune”, a declarant Ghenadie Bobeica, General Manager, WineRo.