Tazovsky honours all friendships as pure and clear as a seven times distilled vodka
This winter, Tazovsky has decided to talk in its new TV and print campaign about the beauty of friendships as simple, strong and pure as a good vodka. Also, Tazovsky has chosen to enter the friendship territory by uncovering an important – but until now ignored – facet of the way men talk about friendship.
The two TV spots that are on air since november show situations inspired from real life, in which two friends face the difficulty to talk „like men” about their friendship; in the end, they manage to overcome their awkwardness in a very masculine way, using both humour and a glass of Tazovsky.
A third spot explains the advantages of multiple distillation, completing the previous spots.
Tazovsky Vodka is made after an old Russian recipe and has been named after one of the coldest regions in the world. The refined character and the unique taste of Tazovsky are obtained through seven successive distillations, made using state-of-the-art technologies.
Tazovsky cinsteste prieteniile la fel de pure si limpezi ca o vodca de 7 ori distilata
In aceasta iarna, Tazovsky a decis sa vorbeasca in noua sa campanie pe TV si print despre frumusetea prieteniilor simple, puternice si pure, la fel ca o vodca buna. Totodata, Tazovsky a ales sa patrunda in teritoriul prieteniei descoperind o fateta importanta – dar pana acum ignorata – a modului in care barbatii comunica despre prietenie.
Cele doua spoturi TV care ruleaza din luna noiembrie arata situatii inspirate din viata cotidiana in care doua cupluri de prieteni se confrunta cu dificultatea de a vorbi „ca intre barbati” despre prietenie – si reusesc sa treaca peste momentul respectiv intr-un mod la fel de barbatesc, si anume cu umor si cu ajutorul unui pahar de Tazovsky.
In completarea celor doua spoturi vine si un spot de 15 secunde, in care sunt explicate avantajele multiplei distilari.
Vodca Tazovsky este o bautura produsa dupa o veche reteta ruseasca si poarta numele uneia dintre cele mai reci regiuni din lume. Caracterul rafinat si gustul inconfundabil al vodcii Tazovsky sunt obtinute prin sapte distilari consecutive, realizate folosind cele mai moderne tehnologii.