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[EN][GR]PPD Croatia awarded by Diageo for its Johnnie Walker performance

PPD Croatia winning Second Place for the 'Year of Johnnie Walker'

PPD Croatia has been awarded at the Diageo Europe Partners Markets Conference 2015

Diageo, the world’s leading premium drinks company and owner of brands such as  Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Gordon’s, and Guinness held its annual Europe Partner Markets Conference in Belgrade, Serbia from the 8th to the 11th of September 2015.

PPD  Croatia is proud to anounce that it has been awarded second place for the special award category of ‘F15 – Year of Johnnie Walker’ during the prestigious awards ceremony which took place on the final evening of the Conference. One of the main measures of success for this prestigious award was a consistent demonstration of scale and quality of execution. Furthermore, all countries were measured across a range of KPIs, such as beating the annual depletion plan, growing the Johnnie Walker brand mix, winning Christmas and demonstrating an extraordinary internal engagement plan.

The award was presented to PPD Croatia team by Ms. Vladka Formankova, Marketing & Innovation Director EPM, and Mr. Konrad Knothe, Brand Manager J&B and Primary Whisky EPM.

Diageo gave credit to the overall performace of Johnnie Walker in the Croatian market during the last fiscal year, highlighting significant growth of market share at the expense of key competitors and excellent execution of both marketing and commercial plans. Moreover, DIAGEO praised the PPD Croatia team for their commitment and drive, which were undianiably catalytic drivers to this success.

According to Nielsen Off Trade Report DJ2015, Johnnie Walker became whisky No1 in market share during Christmas period 2014, surpassing it’s key competitor Ballantine’s for the first time in history. This success is followed by the exceptional progress of the brand in Croatia, posting double digit growth every single year during the last 7 years of this incredible journey.

Σημαντική διάκριση της PPD Croatia στο φετινό Πανευρωπαϊκό Συνέδριο της Diageo

Και φέτος, η PPD Croatia ξεχώρισε στο Πανευρωπαϊκό Συνέδριο της Diageo της κορυφαίας και μεγαλύτερης εταιρείας παραγωγής και διανομής αλκοολούχων ποτών στον κόσμο, λαμβάνοντας τη δεύτερη θέση στην κατηγορία ‘F15 – Year of Johnnie Walker’.

H Diageo επίσης συνεχάρη την PPD Croatia για τη συνολική απόδοση του Johnnie Walker στην κροατική αγορά κατά το τελευταίο οικονομικό έτος, καθώς σημείωσε σημαντική αύξηση του μεριδίου του στην αγορά σε σχέση με βασικούς ανταγωνιστές του προϊόντος, τονίζοντας ότι η επιτυχία αυτή οφείλεται στην αφοσίωση της ομάδας της PPD Croatia και στην αποτελεσματική υλοποίηση των εκστρατειών μάρκετινγκ και του εμπορικού πλάνου του προϊόντος.