Diageo Plc, the world’s leading premium alcoholic beverage company and owner of brand names such as Johnnie Walker, J&B, Smirnoff, Baileys and Gordon’s held its annual Partners’ Conference in Tallinn, Estonia from the 27th to the 30th April 2010.

Diageo Business Partners, representing each of the twenty seven markets forming Diageo’s Russia and Eastern Europe Regional Hub, attended the Conference and the prestigious Awards Ceremony, which took place on the final evening of the Conference.

The objective of the Conference is to align business and brand strategy between Diageo and its partners, to share best practice amongst markets and of course, to reward markets for extraordinary commercial performance demonstrated in the preceding year.

During the conference the delegates enjoyed the hospitality of AS Prike, Diageo’s partner in Estonia, who was chosen to host the event after being awarded the coveted “Partner of the Year Award” – the top distinction – in the previous year’s Partners Conference.

PPD Distribucija was awarded with the “Beating the Competition Award”, for growing the market share and distribution of Johnnie Walker significantly, at the expense of key competitors, through excellent execution of marketing and commercial plans.

The Photos Photiades Group currently represents Diageo in 3 European markets; Cyprus (Photos Photiades Distributors Ltd), Romania (PPD Sollers S.r.l.) and Croatia (AMEC Distribucija d.o.o.). Representatives of the Group’s operations in each of these three markets attended the Conference, including Mr. Alexis Photiades, the Group’s Managing Director.

The Photos Photiades Group, with headquarters in Cyprus, was nominated in each and every category and honored with three out of the total of eight Awards that the twenty seven markets of the Diageo Russia and Eastern Europe Hub were competing for!

Photos Photiades Distributors Ltd, the official partner of Diageo in Cyprus since 1999, was awarded the “Best Public Relations Activity Award” for excellence in execution of the Johnnie Walker Man of the Year Awards, a black-tie event that has become one of the most anticipated annual happenings on the social calendar of Cyprus and is broadcast on national TV.

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PPD Distribuciju nagradio Diageo u kategoriji „Beating the Competition“

Diageo Plc, vodeći svjetski lider u proizvodnji vrhunskih alkoholnih pića i vlasnik brendova kao što su Johnnie Walker, J&B, Smirnoff, Baileys i Gordons, održao je godišnju partnersku konferenciju u Talinnu u Estoniji od 27. do 30.travnja 2010. godine.

Poslovni partneri Diagea, predstavljajući svako od 27 tržišta, formirajući Diageovu regionalnu cjelinu Rusije i istočne Europe, sudjelovali su na konferenciji i ceremoniji dodjele prestižnih nagrada, koje je zauzelo glavno mjesto u finalnoj večeri konferencije.

Cilj konferencije je usklađivanje poslovnih strategija pojedinog tržišta sa strategijama brendova između Diagea i njegovih partnera, razmjena poslovnih iskustava među njima i naravno, nagrađivanje poslovnih partnera za izvanredna komercijalna ostvarenja u prethodnoj godini.

Tijekom konferencije delegati su uživali u domaćinstvu AS Prike, Diageovog partnera u Estoniji, koji je izabran za domaćina nakon što je na prošlogodišnjoj konferenciji osvojio glavnu, prestižnu nagradu „Partner of the Year Award“.

PPD Distribucija nagrađena je nagradom „Beating the Competition Award“ u ime postignutih rezultata rasta tržišnog udjela i distribucije Johhnie Walkera, na uštrb konkurencije, a kroz izvanrednu izvedbu marketinških i komercijalnih planova.

Photos Photiades Group trenutno predstavlja Diageo na 3 europska tržišta; Cipar (Photos Photiades Distributors Ltd), Rumunjska (PPD Sollers S.r.l.) i Hrvatska (PPD Distribucija d.o.o.). Predstavnici grupe sa svakog od navedena 3 tržišta sudjelovali su na konferenciji, uključujući gospodina Alexisa Photiadesa, generalnog direktora Photos Photiades Grupe.

Photos Photiades Group, sa sjedištem na Cipru, nominirana u svim kategorijama, nagrađena je s 3 od ukupno 8 nagrada za koje su se 27 tržišta Rusije i Istočne Europe natjecala!

Photos Photiades Distributros Ltd, službeni partner Diagea na Cipru od 1999. godine, nagrađen je nagradom „Best Public Relations Activity Award“ za izvrsnost u izvršenju Johnnie Walker Man of the Year Awards, svečanom događaju koji je postao jedan od najiščekivanijih događaja godine u društvenom kalendaru Cipra uz prikazivanja na nacionalnoj televiziji.

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