Smirnoff Red is the world’s No. 1 vodka. Its classic taste has inspired other varieties throughout all four corners of the globe.
Smirnoff is the world’s leading premium spirit by volume, sold in over 130 countries and still made by traditions of PA Smirnoff.
The Smirnoff unique distillation process delivers its smooth, neutral taste, allowing people to enjoy its effect through many different strengths and forms.
Smirnoff is triple distilled using continuous stills to produce an exceptionally clean, consistent and high proof neutral spirit. It is then filtered to remove impurities, this makes the difference between a good vodka and great vodka – every drop of Smirnoff takes at least 8 hours to filter through charcoal in a 10 stage process.
Smirnoff inspired the American cocktail revolution, popularizing such drinks as the Moscow Mule, Vodka Martini, Screwdriver and Bloody Mary.