Diageo, the world’s leading premium drinks company and PPD Romania, the leading distributor of premium spirits on the local market, introduce for the first time in Romania the DIAGEO Reserve WORLD CLASS program and WORLD CLASS Competition. The DIAGEO Reserve WORLD CLASS is the spirits industry’s largest cocktail education program and the most important bartender competition worldwide, an outstanding global training program for the world’s best bartenders. Romania’s best bartenders are invited to take part in the cocktail education program and compete for the prestigious title of DIAGEO Reserve WORLD CLASS Bartender of the Year 2014.
Launched in 2009 by the largest spirits company in the world, DIAGEO Reserve WORLD CLASS is the most respected luxury on-trade education program that elevates the craft of the bartenders and builds careers in the on-trade. Since its inception, over 15.000 bartenders from 50 countries have been educated on the craft of mixology, bringing exceptional service and valued fine drinking experiences to consumers.
The bartenders from Romania are invited to register online on the dedicated websitewww.TheReserveBar.ro, by filling out a short quiz and submitting a video with their original signature cocktails, using exclusively DIAGEO Reserve portfolio. Following a series of local competitions, the best bartender will be chosen to represent Romania in the final global competition, one of the most coveted events in the industry, and have the chance to win the prestigious title of DIAGEO Reserve WORLD CLASS Bartender of the Year 2014. WORLD CLASS bartenders are synonymous with sophistication, impeccable service and pushing the boundaries of contemporary and experiential cocktail culture.
“This year, for the first time in Romania, we are introducing the amazing WORLD CLASS platform, offering the unique opportunity to the best local bartenders to participate in the world’s ultimate bartending competition and become part of the global elite. Recognizing the craft of the bartender, through its brief five-year history, WORLD CLASS is a 360 program that delivers for the customer by educating and inspiring bartenders around the world. It expands on their knowledge, skills and ability, truly elevating the craft of the profession,” said Nikolas Xystouris, General Manager PPD Romania.
“As one of DIAGEO’s most significant investment in the luxury on trade globally, WORLD CLASS has become a permanent fixture in the diary for mixology heavyweights of the luxury drinks industry. What began as a bartending training program has become an internationally recognized platform and mark of distinction for mixology. We are proud to introduce the program and the competition to Romania and, together with our partner, PPD Romania, drive to become the advocate of the mark of sophistication and distinction of fine drinking culture,” said Viorel Ognean, Reserve Brands & Sales Development Director Eastern Europe, DIAGEO.
Diageo Reserve represents the luxury division of Diageo, including the multi-award winning portfolio of fine spirits rich in heritage, craftsmanship and innovation. Throughout the annual program, WORLD CLASS bartenders are trained using the collection of fine spirits from the Diageo Reserve luxury portfolio – KETEL ONE® vodka, CÎROC® vodka, TANQUERAY® No.TEN™ gin, DON JULIO® tequila, ZACAPA® rum and JOHNNIE WALKER® GOLD LABEL RESERVE™ Blended Scotch Whisky, JOHNNIE WALKER® PLATINUM LABEL™ Blended Scotch Whisky and JOHNNIE WALKER® BLUE LABEL™ Blended Scotch Whisky. WORLD CLASS Competition is transforming fine drinking experiences and cocktail culture around the world and is an internationally recognized mark of endorsement representing excellence in fine drinking.
Aristotelis Papadopoulos, the first winner of World Class Competition, Bartender of the Year 2009, present at the official launch event in Romania said: “Winning the first edition of DIAGEO Reserve WORLD CLASS Competition was an incredible honor. It’s inspiring to compete and study alongside bartenders that are as passionate about their craft as I am. In addition, it’s gratifying to be recognized by the world’s most prestigious mixology competition, but even more to see the bartending industry develop and receive the global recognition and respect it deserves. This program can change the lives of participants and can be a powerful catalyst for their career defining opportunities worldwide, this is why I encourage Romanian bartenders to join the competition”.
DIAGEO si PPD Romania anunta Finala Globala a Competitiei DIAGEO Reserve WORLD CLASS 2014
Diageo, liderul mondial al producatorilor de bauturi premium si PPD Romania, unul dintre cei mai mari distribuitori de bauturi alcoolice importate premium si super-premium de pe piata, anunta Finala Globala a Competitiei WORLD CLASS™, cea mai importanta competitie pentru barmani la nivel mondial, care va avea loc in Marea Britanie in perioada 28 iulie – 1 august 2014. Dupa un an plin de provocari la nivel national si regional, in Finala Globala vor concura cei mai buni 50 de barmani din lume, care vor transpune experienta consumarii unei bauturi de calitate intr-o cultura, intr-o poveste despre oameni si locuri.
Anul acesta, pentru prima data, consumatorii vor avea ocazia sa asiste la Finala Competitiei WORLD CLASS™, sa participe la evenimentele tematice si sa se initieze in cultura consumului bauturilor de calitate.
Lansata in anul 2009, Finala Globala WORLD CLASS™ este o platforma recunoscuta international, un punct de referinta in domeniul mixologiei, prin care este premiat Barmanul Anului 2014 DIAGEO Reserve WORLD CLASS™. Barmanii WORLD CLASS™ sunt recunoscuti in lume datorita caracterului sofisticat, a serviciilor impecabile de servire si a modului in care reusesc sa imbine traditia si contemporaneitatea in arta prepararii bauturilor. Finala Globala WORLD CLASS™, una dintre cele mai prestigioase competitii pentru barmani din lume, va fi jurizata de cei mai importanti mixologi din lume, jurnalisti ai celor mai cunoscute publicatii de lifestyle, proprietari ai celor mai renumite baruri din lume si cei mai buni artizani din aceasta industrie.
O adevarata provocare de gust si stil cu arome britanice, Finala Globala va prezenta cocktailuri inovatoare create de cei mai talentati barmani din baruri celebre din intreaga lume. Evenimentul, care va avea loc in doua locatii, va evidentia arta scotiana a blending-ului si cultura contemporana a cocktailurilor de lux. WORLD CLASS™ 2014 creeaza un mix perfect de traditie si inovatie de ultima ora pentru a face din aceasta competitie un eveniment memorabil. Aceasta sinteza reflecta in totalitate talentul barmanilor de elita, notele distinctive ale celor mai fine bauturi din lume si valorile tarii gazda din acest an.
“Suntem bucurosi sa anuntam Finala Competitiei DIAGEO Reserve WORLD CLASS, un eveniment de referinta in industria bauturilor de lux si cea mai renumita competitie de acest tip din lume. Sunt incantat de faptul ca am reusit sa lansam acest program si in Romania si sa vad din ce in ce mai multi barmani romani inscriindu-se intr-o competitie care se bucura de renume si care descopera si valorifica talente, aducand experienta consumului bauturilor de calitate la cele mai inalte standarde,” a declarat Nikolas Xystouris, General Manager PPD Romania.
“WORLD CLASS™ celebreaza cei mai talentati barmani din lume si cultura consumului de bauturi rafinate. Anul acesta, itinerariul WORLD CLASS™ aduce un tribut tarii de origine si revine in Marea Britanie cu noi trenduri care ridica acest eveniment la rangul de cea mai renumita si recunoscuta competitie pentru barmani din lume. Incepand cu luna iulie a acestui an, invitatii nostri se vor bucura de aroma whisky-ului scotian si se vor lasa calauziti de experienta “deluxe” oferita de WORLD CLASS™ in Londra. Dupa sosirea in capitala londoneza si luarea pulsului orasului britanic, plini de inspiratie, barmanii nostri se vor imbarca in calatoria WORLD CLASS™ Live, o provocare unica in viata si o experienta pentru cei mai rafinati consumatori din intreaga lume“, a declarat Viorel Ognean, Reserve Brands & Sales Development Director Eastern Europe, DIAGEO.
Prin programul anual, barmanii WORLD CLASS sunt instruiti folosind colectia de bauturi fine din portofoliul de lux al Diageo Reserve – Vodka KETEL ONE®, Vodka CIROC®, Gin TANQUERAY® No.TEN™, Tequila DON JULIO®, Rom ZACAPA®, Bulleit® Bourbon, Talisker Single Malt Scotch Whisky si JOHNNIE WALKER® GOLD LABEL RESERVE™ Blended Scotch Whisky, JOHNNIE WALKER® PLATINUM LABEL™ Blended Scotch Whisky si JOHNNIE WALKER® BLUE LABEL™ Blended Scotch Whisky.