Johnnie Walker gives iconic “Keep Walking” mantra a joyful facelift
One might wonder what Johnnie Walker does share with the fastest woman on a motorcycle?
PPD Romania presented in September 2015 to the Romanian public the local adaptation of Johnnie Walker’s largest ever global marketing campaign, offering a new perspective on personal progress.
The brand showed its new attitude with the “Joy will take you further” slogan, asserting that every step taken with happiness make the journey lighter and ultimately more rewarding.
The campaign set off with a 30-second anthem TV spot starring a series of celebrities and personalities that exhibit a joyful outlook on life, from British actor Jude Law and race car champion Jenson Button.
With the idea of joy as the key to making progress, Johnnie Walker continue its pursuit of great storytelling with a local digital campaign, including social media and a new digital hot sport, www.walkwithjoy.ro
Based on the brands latest tagline, the website integrates global campaign’s joyful examples in an innovative navigation that follows the idea of personal progress. While browsing the site, visitors were able to get familiar with Johnnie Walker new attitude and Jude Law’s sage advice: Blood, sweat and tears will get you there. But joy will take you further.” http://bit.ly/1gUUeMc
The website is set to continue the latest sequel of “The Gentleman’s Wager” campaign, with Jude Law and Italian actor Giancarlo Giannini returning to tell the story of two true modern gentlemen for whom the prize is the experience they share.
Johnnie Walker propune o interpretare contemporana a sloganului “Keep Walking”
Ce ar putea avea in comun Johnnie Walker si cea mai rapida femeie pe motocicleta?
Raspunsul a fost oferit in luna Septembrie 2015, cand PPD Romania a lansat comunicarea locala a celei mai mari campanii de marketing din istoria brandului Johnnie Walker.
Brandul a prezentat publicului noua sa personalitate, cu un slogan nou, „Joy will take you further”, propunand ca fiecare pas facut cu placere va face intreaga experienta mai placuta, cu o rasplata pe masura.
Campania a debutat cu un spot TV de 30 de secunde, in care o serie de personalitati publice, precum actorul Britanic Jude Law si campionul de Formula One Jenson Button, isi prezinta propria viziune a bucuriei. Avand in centru conceptul bucuriei ca principal ingredient pentru succes, Johnnie Walker continua sa ofere un exemplu complet, intr-o campanie ce a mai inclus comunicare in social media, dar si o noua platforma digitala, www.walkwithjoy.ro
Construit in jurul noului slogat, site-ul prezinta cele mai puternice povesti de succes, observabile de la primele actiuni – un sistem inovator de navigare ce urmareste conceptul de succes personal. Vizitatorii site-ului s-au putut familiariza cu noua atitudine Johnnie Walker, prezentata in monologul de deschidere interpretat de Jude Law – Blood, sweat and tears will get you there. But joy will take you further”.
Website-ul continua in prezent cu a doua editia a campaniei „The Gentleman’s Wager, care ii aduce din nou in prim plan pe Law si actorul italian Giancarlo Giannini. Cei doi sunt pusi din nou fata in fata pentru a prezenta povestea a doi adevarati gentlemen, a caror principala realizare este experienta traita impreuna.