Mika Häkkinen, Johnnie Walker Global Responsible Drinking Ambassador, and two time Formula One World Championwith the McLaren Formula One team, was for the first time in Bucharest on June 5th to share the Never Drink and Drivemessage with Romanian consumers, as part of Johnnie Walker’s global responsible drinking campaign, Join the Pact.
Mika Häkkinen drove his high performance Join the Pact Supercar Caparo T1 on a closed circuit in Baneasa Shopping City, a unique opportunity for the people of Bucharest to see a true driving legend demonstrate that “Winners Always Stay in Control”. During the major event Romanian Prime Minister Victor Ponta along with 17 other local VIPs and consumers had the extraordinary opportunity to ride with Mika Häkkinen and witness his expert precision and control. More than 5.000 fans watched the event from specially designated areas, enjoying the adrenaline of a true driving legend demonstrating the importance of staying in control especially behind the wheel. As part of Johnnie Walker Join the Pact responsible drinking campaign, Prime Minister Victor Ponta made a personal commitment to never drink and drive by offering his signature on the Join the Pact official wall at the event. At the end of the evening, Johnnie Walker Global Responsible Drinking Ambassador Mika Häkkinen was the Prime Minister’s designated driver, driving him home safely.
Join the Pact is a campaign designed to encourage consumers to make a personal commitment to never drink and drive by signing the pact. To date about one million people have joined the Pact around the world with Mika playing a pivotal role in the program as Johnnie Walker Responsible Drinking Ambassador. Romanian consumers are invited to Join the Pact and Never Drink and Drive by adding their signature through an interactive application on the Johnnie Walker Romania official Facebook Page: http://www.facebook.com/JohnnieWalkerRomania.
In Romania, since the launch of the campaign, over 12.000 Romanians have signed the pact. So far, the campaign has reached more than six million Romanian consumers in urban areas through various channels spanning broadcast, digital and print media with its clear message:Never Drink and Drive.
Mika Häkkinen, ambasadorul global Johnnie Walker pentru promovarea consumului responsabil de alcool a fost prezent in Bucuresti pe data de 5 iunie pentru a transmite consumatorilor romani mesajul “Nu te urca la volan sub influenta alcoolului”
Mika Häkkinen, ambasadorul global Johnnie Walker pentru promovarea consumului responsabil de alcool si dublu campion mondial de Formula 1™, cu echipa McLaren, a fost pentru prima data in Bucuresti pe data de 5 iunie pentru a transmite consumatorilor romani mesajul “Nu te urca la volansub influenta alcoolului”, ca parte din campania globala Johnnie Walker pentru consum responsabil, “Join the Pact”.
Mika Häkkinen a facut o demonstratie la volanul masinii Join the Pact Caparo T1 in cadrul unei curse cu circuit inchis care a avut loc in Baneasa Shopping City, aceasta fiind o ocazie unica pentru fani de a urmari abilitatile de conducere si control ale unei adevarate legende a sporturilor motorizate. Pe parcursul marelui eveniment Primul minstru Victor Ponta, alaturi de alte 17 personalitati si consumatori au avut parte de o experienta unica la bordul masinii Caparo T1, alaturi de Mika Häkkinen, urmarindu-i de aproape precizia si tehnica speciala de pilotaj. Peste 5.000 de oameni au urmarit evenimentul din zonele special amenajate, bucurandu-se de adrenalina oferita de o adevarata legenda a sporturilor motorizate, care a aratat pe tot parcursul demonstratiilor cum castigatorii detin intodeauna controlul. Ca parte din campania Johnnie Walker pentru consum responsabil de alcool, “Join the Pact”, primul ministru Victor Ponta si-a luat angajamentul de a nu se urca la volan sub influenta alcoolului semnand oficial pactul pe panoul Join the Pact, in cadrul evenimentului. La sfarsitul serii, Mika Häkkinen, ambasadorul global Johnnie Walker pentru consum responsabil de alcool a fost soferul desemnat al primului ministru, conducandu-l acasa in siguranta.
“Join the Pact” este o campanie menita sa incurajeze si sa determine consumatorii, prin semnarea pactului, sa faca un angajament personal de nu se urca la volan sub influenta alcoolului. Pana in prezent, aproximativ un milion de oameni din intreaga lume s-au alaturat campaniei alaturi de Mika Häkkinen, in rolul sau fundamental de ambasador global Johnnie Walker pentru promovarea consumului responsabil de alcool. Consumatorii romani sunt invitati sa faca un angajament personal de a nu se urca la volan sub influenta alcoolului prin semnarea pactului, utilizand aplicatia interactiva disponibila pe pagina oficiala de Facebook Johnnie Walker Romania: http://www.facebook.com/JohnnieWalkerRomania.
In Romania, din momentul lansarii campaniei, peste 12.000 de consumatori au semnat pactul. Pana in prezent, mesajul campaniei, “Nu te urca la volan sub influenta alcoolului”, a ajuns lapeste 6 milioane de consumatori romani, prin diverse canale de promovare: TV, online si media traditionala.
