Keep Growing
3,000 trees were planted as part of the CSR initiative “Keep Growing,” with the support of the local community and volunteers.
The environmental initiative “Keep Growing” by Johnnie Walker Black Label & Diageo, in collaboration with PPD Global, was successfully completed through a symbolic yet meaningful reforestation action aimed at supporting the restoration of Cyprus’ fire-affected areas.
On April 19, a tree-planting event took place in the village of Lofou, an area heavily affected by the devastating wildfires of summer 2025. Employees and partners of PPD Global, as well as local residents and volunteers, joined forces to help restore the area’s forest environment.
During the initiative, 3,000 trees were planted, contributing to biodiversity enhancement and the gradual restoration of the region’s natural ecosystem.
The initiative was implemented in collaboration with the volunteer organization YouReForest Cyprus.
Through targeted actions in supermarkets and participating cocktail bars and pubs across Cyprus, the public had the opportunity to actively contribute to the campaign.
Specifically, for every bottle of Johnnie Walker Black Label purchased from Athienitis, Smart, MAS, Ioannides, and Metro supermarkets, as well as for every Black Label-based cocktail ordered at participating cocktail bars and pubs, Johnnie Walker donated €3 toward the planting of one tree.
Participating venues:
- Nicosia: Theory, To Potopoleio, and Henry’s Resto Bar
- Limassol: Trippers, Cinema, and Sherlock’s
- Larnaca: Noesis, Savino, Old Market, and Tachydromio
- Famagusta: Liquid and Mouseio Kafeneio
- Paphos: Roofbar
In a statement, Olga Karakokkinou, Marketing Manager of the Photos Photiades Group, said:
“The ‘Keep Growing’ initiative is a meaningful reminder that small collective actions can have a real impact on the environment. We are especially pleased that, together with partners, volunteers, and the local community, we contributed to the restoration effort of an area affected by the wildfires. The public response was truly moving and proves that when we join forces, we can create positive change for the environment and future generations.”
