A milestone on the journey to a zero footprint
With impressive results and pioneering initiatives, Photos Photiades Breweries presented its major achievements under the green program “Epilogi” (Choice) at a special event. The company has achieved an 87% reduction in its carbon footprint compared to 2023, while its brewery now ranks among the very few worldwide that cover all of their energy needs—both electrical and thermal—exclusively from renewable energy sources.
As part of the “Epilogi” program, the company also implements comprehensive circular economy practices, manages 100% of its solid and liquid waste, uses recyclable packaging and bottles that are reused more than 30 times, and sources 70% of the malt it uses from sustainable farming practices. The ISO 50001 certification, along with awards such as “Golden Environmental Protector” and the Green Keg Champion Award, confirm Photos Photiades Breweries’ commitment to the path toward a green and responsible brewery.
In his address, the President of the Republic, Mr. Nikos Christodoulides, praised the work of the Photos Photiades Group, emphasizing that the “Epilogi” initiative serves as a model for the Cypriot industry, proving that “the green transition is not an obstacle to growth, but a tool for enhancing competitiveness.”
For his part, the General Manager of Photos Photiades Breweries, Mr. Giorgos Ierodiakonou, proudly presented the results of the company’s and its team’s sustainability commitments, noting among other things that the brewery has now succeeded in covering 100% of its total energy needs—both electrical and thermal—exclusively from clean, renewable energy sources, including biomethane.
The Chief Executive Officer of the company and the Photos Photiades Group, Mr. Pavlos Photiades, announced the new ambitious targets of Photos Photiades Breweries: net-zero greenhouse gas emissions by 2030, carbon negativity by 2040, as well as a 40% reduction in water consumption by 2040.
The CEO of the Carlsberg Group, Mr. Jacob Aarup-Andersen, on his first visit to Cyprus as head of the Danish Group, highlighted the strategic importance of the partnership with Photos Photiades Breweries, noting that “on the journey toward sustainable development, Photos Photiades Breweries and Cyprus are a source of inspiration.”
Continuing, Mr. Andersen praised the company’s performance, stating that “Photos Photiades Breweries has achieved milestones that very few breweries in the world can reach, operating exclusively on renewable energy sources and reducing carbon emissions at the brewery by 87% in just two years—an achievement that is truly impressive.”
The event concluded with a symbolic and meaningful message of participation. Upon departure, guests had the opportunity to “adopt” a tree sapling, which Photos Photiades Breweries will undertake to plant. In this way, the company actively contributes to the enhancement of green spaces and promotes a culture of environmental awareness.
The event was held in the presence of the President of the Republic, Mr. Nikos Christodoulides; the President of the House of Representatives, Ms. Annita Demetriou; the CEO of the Carlsberg Group, Mr. Jacob Aarup-Andersen, and other executives of the Danish Group; the Minister of Energy, Commerce and Industry, Mr. George Papanastasiou; Members of Parliament; representatives of the business community; and members of the media.
