3,000 trees were planted as part of the CSR initiative “Keep Growing,” with the support of the local community and volunteers.

The environmental initiative “Keep Growing” by Johnnie Walker Black Label & Diageo, in collaboration with PPD Global, was successfully completed through a symbolic yet meaningful reforestation action aimed at supporting the restoration of Cyprus’ fire-affected areas.

On April 19, a tree-planting event took place in the village of Lofou, an area heavily affected by the devastating wildfires of summer 2025. Employees and partners of PPD Global, as well as local residents and volunteers, joined forces to help restore the area’s forest environment.

During the initiative, 3,000 trees were planted, contributing to biodiversity enhancement and the gradual restoration of the region’s natural ecosystem.

The initiative was implemented in collaboration with the volunteer organization YouReForest Cyprus.

Through targeted actions in supermarkets and participating cocktail bars and pubs across Cyprus, the public had the opportunity to actively contribute to the campaign.

Specifically, for every bottle of Johnnie Walker Black Label purchased from Athienitis, Smart, MAS, Ioannides, and Metro supermarkets, as well as for every Black Label-based cocktail ordered at participating cocktail bars and pubs, Johnnie Walker donated €3 toward the planting of one tree.

Participating venues:

• Nicosia: Theory, To Potopoleio, and Henry’s Resto Bar
• Limassol: Trippers, Cinema, and Sherlock’s
• Larnaca: Noesis, Savino, Old Market, and Tachydromio
• Famagusta: Liquid and Mouseio Kafeneio
• Paphos: Roofbar

In a statement, Olga Karakokkinou, Marketing Manager of the Photos Photiades Group, said:

“The ‘Keep Growing’ initiative is a meaningful reminder that small collective actions can have a real impact on the environment. We are especially pleased that, together with partners, volunteers, and the local community, we contributed to the restoration effort of an area affected by the wildfires. The public response was truly moving and proves that when we join forces, we can create positive change for the environment and future generations.”

This initiative follows a prior symbolic action, where guests were given the opportunity to ‘adopt’ a tree. This commitment has now been fulfilled through tree planting, supporting the enhancement of the local natural environment.

Members of the Photos Photiades Breweries team actively participated in the activity, confirming that the “Epilogi” programme is not just a sustainability strategy, but a way of operating across the entire organization. Company partners, as well as members of the municipal staff, also took part.

Through such initiatives, the company continues to operate Responsibly by Choice, creating a positive impact on both the environment and society, while promoting environmental awareness.

Speaking about the initiative, the Corporate Affairs Manager of the Photos Photiades Group, Ms. Andri Saourou, stated among other: “Sustainability is a long-term commitment with specific goals up to 2040, aiming at the substantial reduction of the company’s and the Group’s environmental footprint, as protecting nature is our first choice.”

The Mayor of South Nicosia–Idalion, Mr. Stavros Hadjigiannis, expressed appreciation to the company and emphasized that the Group serves as a model of green industry and an inspiration for other organizations. He also wish and invite other organizations to follow the company’s and the Group’s example for a better future for the next generations.

A milestone on the journey to a zero footprint

With impressive results and pioneering initiatives, Photos Photiades Breweries presented its major achievements under the green program “Epilogi” (Choice) at a special event. The company has achieved an 87% reduction in its carbon footprint compared to 2023, while its brewery now ranks among the very few worldwide that cover all of their energy needs—both electrical and thermal—exclusively from renewable energy sources.

As part of the “Epilogi” program, the company also implements comprehensive circular economy practices, manages 100% of its solid and liquid waste, uses recyclable packaging and bottles that are reused more than 30 times, and sources 70% of the malt it uses from sustainable farming practices. The ISO 50001 certification, along with awards such as “Golden Environmental Protector” and the Green Keg Champion Award, confirm Photos Photiades Breweries’ commitment to the path toward a green and responsible brewery.

In his address, the President of the Republic, Mr. Nikos Christodoulides, praised the work of the Photos Photiades Group, emphasizing that the “Epilogi” initiative serves as a model for the Cypriot industry, proving that “the green transition is not an obstacle to growth, but a tool for enhancing competitiveness.”

For his part, the General Manager of Photos Photiades Breweries, Mr. Giorgos Ierodiakonou, proudly presented the results of the company’s and its team’s sustainability commitments, noting among other things that the brewery has now succeeded in covering 100% of its total energy needs—both electrical and thermal—exclusively from clean, renewable energy sources, including biomethane.

The Chief Executive Officer of the company and the Photos Photiades Group, Mr. Pavlos Photiades, announced the new ambitious targets of Photos Photiades Breweries: net-zero greenhouse gas emissions by 2030, carbon negativity by 2040, as well as a 40% reduction in water consumption by 2040.

The CEO of the Carlsberg Group, Mr. Jacob Aarup-Andersen, on his first visit to Cyprus as head of the Danish Group, highlighted the strategic importance of the partnership with Photos Photiades Breweries, noting that “on the journey toward sustainable development, Photos Photiades Breweries and Cyprus are a source of inspiration.”

Continuing, Mr. Andersen praised the company’s performance, stating that “Photos Photiades Breweries has achieved milestones that very few breweries in the world can reach, operating exclusively on renewable energy sources and reducing carbon emissions at the brewery by 87% in just two years—an achievement that is truly impressive.”

The event concluded with a symbolic and meaningful message of participation. Upon departure, guests had the opportunity to “adopt” a tree sapling, which Photos Photiades Breweries will undertake to plant. In this way, the company actively contributes to the enhancement of green spaces and promotes a culture of environmental awareness.

The event was held in the presence of the President of the Republic, Mr. Nikos Christodoulides; the President of the House of Representatives, Ms. Annita Demetriou; the CEO of the Carlsberg Group, Mr. Jacob Aarup-Andersen, and other executives of the Danish Group; the Minister of Energy, Commerce and Industry, Mr. George Papanastasiou; Members of Parliament; representatives of the business community; and members of the media.

More than one hundred participants—runners, local residents, members of the Photos Photiades Group, and children—took part with energy and smiles, honoring the values of sport and giving back. Part of the proceeds from the event were donated to the Cyprus Anti-Cancer Society.

The race was an initiative of the Cyprus Runners Association “Periklis Dimitriou” and was held under the auspices of the Municipality of South Nicosia–Idalion. Sponsors included Photos Photiades Breweries, Agros Natural Mineral Water (1235 m altitude), and Photos Photiades Homes, all members of the Photos Photiades Group.

During the event, speeches highlighted the remarkable personality of Photos I. Photiades—a man who stood out in the Cypriot business community, always dedicating time to continuous learning and sports, while serving Cypriot society and the culture of our island with dedication. He firmly believed in the principle that “the Group should give back to society as much as possible in return for the support and trust with which society honors it.” At the same time, as a citizen of Idalion, he held a deep love for his city and its residents, whom he consistently supported in meaningful ways.

The event was honored by the presence of the Minister of Energy, Commerce and Industry, Mr. George Papanastasiou, representing His Excellency the President of the Republic, Mr. Nikos Christodoulides; the Director General of the Ministry of Labour and Social Insurance, Mr. Kostas Chatzipanayiotou; the Mayor of South Nicosia–Idalion, Mr. Stavros Chatzigiannis; other local officials; and representatives of the media.

This investment implements the company’s Environmental, Social, and Governance (ESG) strategy, outlining its commitment to operating with the utmost respect for the environment.

The new solar energy system has a total installed capacity of 99 kWp and is projected to reduce the company’s annual carbon dioxide emissions by up to 55 tons, an environmental benefit equivalent to planting over 1,400 trees each year. The project is expected to cover over 50% of the office energy needs. It will also decrease the operational costs and set a strong, sustainable example for the industry.

“Our photovoltaic system is an important part of our strategy to reduce our carbon footprint and secure our energy supply. Investing in renewable energies is an important step towards long-term success, both ecologically and economically”, said Anna Dourida, General Manager for Cyprus at PPD Global.

This initiative is part of PPD Global’s ongoing commitment to building a more sustainable future for its employees, partners, and communities.

The company is actively implementing sustainable practices across its operations, from investments in green energy to securing certifications for operational excellence.

PPD Global recently obtained ISO 14001 and Eco-Management and Audit Scheme (EMAS) certifications for its operations in Cyprus, attesting to its efforts to minimize environmental impact and enhance performance.

The new headquarters fully preserves the handcrafted, craft character, freshness, and quality that have established Siris Craft Brewery among Greece’s leading craft breweries. This relocation marks a strengthening of its local identity and reflects the brewery’s intention to be even closer to people—local producers, partners, and beer lovers alike.

Looking ahead, Siris Craft Brewery continues to invest in authentic Greek craft beer. This move represents a new beginning—a promise of more to come.

The new address is Nova cesta 59/1, 1st floor, 10000 Zagreb.

Spanning over 700 square meters, the new office blends state-of-the-art technology with contemporary design. Facilities like a stylish bar area, kitchen, meeting rooms and diverse collaboration spaces are all designed to foster well-being, creativity, and innovation.

Designed to make an impact

This space perfectly reflects PPD Global’s corporate identity, meant to embody our core values and to empower every employee to make an impact. The design was inspired by the successful office projects in Romania and Cyprus.

Collaborative spaces

As our business footprint in Croatia continues to grow, we seized the opportunity to create a workspace that brings the employee experience to the level of our ambitious vision.
The new office reflects our vibrant culture, with a variety of dynamic spaces designed to stimulate creativity and collaboration. It features versatile areas dedicated to teamwork, workshops, and training sessions for our business partners and employees.

With sustainability at heart

The office building will use solar panels starting in August 2025, which are expected to provide up to 50% of the office’s electricity needs. The new office is also using modern heat pumps, ensuring efficient climate management.

PPD Global in Croatia

For over 16 years, PPD Global has proudly established itself as the undisputed No. 1 player in imported spirits in Croatia.
Our success is driven by a dedicated team of 78 employees who passionately manage a portfolio of over 50 iconic brands.
In 2024, PPD Global in Croatia achieved €29 million in net revenues, a testament to our strong market presence and commitment to excellence.

As part of the initiative, Beverage World prepared Breakfast Boxes containing all essential items for the first breakfast of 2026, including cereals, biscuits, honey, juices, jam, and festive sweets. The company’s employees personally packaged and decorated the boxes, adding a festive Christmas spirit.

Through this activation, Beverage World contributes the work of “Together for Children,” an organization that has been providing vital support to thousands of children across Greece since 1996, ensuring improved living conditions, care, and equal opportunities.
The Breakfast Boxes were delivered on December 17, ensuring timely distribution to children living in child protection facilities, allowing them to welcome the new year with joy, care, and the warmth of the Christmas spirit.
Beverage World continues to implement corporate social responsibility initiatives that promote growth, well-being, and social inclusion, with a strong focus on supporting vulnerable groups. Guided by consistency, collaboration, and a commitment to its core values, the company aims to contribute meaningfully to a better future, fostering a culture of solidarity and active engagement.

Speaking at the event, Mrs. Ilona Photiadou Michailidou, President of the Foundation, spoke about the founder’s vision and the three decades of contribution to the Cypriot society and culture. She also emphasized that the Foundation will continue on focusing on culture, the environment, and education, with special emphasis on the development of our youth.

On behalf of the President of the Republic of Cyprus, the Minister of Education, Sports, and Youth, Dr. Athina Michailidou, said that the multifaceted activities of the Foundation constitute a unique chapter, which has become a treasure of Cypriot society. Referring to the excellent cooperation she underlined that the student competitions Costas Montis and Modern Greek Language, play a crucial role in the Ministry’s efforts to cultivate, and enhance the Greek language, moving towards a modern, democratic, and inclusive school.

The Honorary President of the Foundation, Professor Georgios Babiniotis, with great emotion spoke about the charismatic personality of Photos Photiades, revealing his immense sensitivity and deep love for culture and how this transformed into work and action. A “true gentleman” as he characterized him, with respect for intellectuals, scientists, and people of art and letters, led to the creation of the Foundation to serve as a continuous substantial cultural intervention in the life of Cyprus.

Almost 20 years after winning the 1st Prize at the Costas Montis Essay Writing Competition, Mr. George Charalambous revealed how his participation was the springboard for an intellectual quest that ended in a unique and profound experience.
The highlight of the evening was the performance of the winning student teams of the Pan-Cypriot Song Composition Festival “Marios Tokas – Costas Montis” 2023-2024: Agios Georgios Lyceum Larnaca – Mikis Theodorakis Music School and Pancyprian Gymnasium – Nicosia Music Gymnasium, who enchanted the attendees with their music and creativity.

The event was attended by representatives of Parliamentary Parties, Ministers, state officials, cultural institutions, media representatives, and other distinguished guests.

These achievements highlight PPD Global’s ability to transform brand strategy into memorable consumer experiences across on-trade, off-trade, media, and experiential platforms.

In particular, PPD Global Romania was awarded Best Integrated Communication for the Aperol Summer Campaign. The jury recognized the campaign’s seamless, fully integrated strategy, successfully connecting media efforts with engaging on-trade, off-trade, and event activations. The award celebrates the team’s ability to deliver a cohesive 360° consumer experience that brought the Aperol brand to life across multiple touchpoints.

PPD Global Croatia received the Best On-Trade Activation award for the Aperol Summer Project. The campaign transformed premium outlets through fully customized brand experiences, including DJ booths, branded lounges, swings, surfboards, and more. Complemented by dynamic third-space events, social media campaigns, and a branded boat tour, the activation generated impressive brand visibility across HoReCa, OOH, and digital channels.

PPD Global Slovenia was honored with the Best Off-Trade Activation award for the “Spritz Up Your Aperitivo” campaign. The project demonstrated the power of off-trade activations in building brand equity, driving trial, and creating strong emotional connections with consumers, reinforcing Aperol’s relevance in key retail environments.