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History

  • 1942 - The Beginning

    Mr. Photos Photiades creates Photos Photiades & Co Ltd, a foodstuff Imports Company that evolved into an International Trading Company active in four continents.
  • 1960 - Real Estate

    The company starts buying land in Cyprus and Greece.
  • 1962 - M. Chr. Platanis & Co Acquisition

    Photos Photiades buys the controlling shareholding in M. Chr. Platanis & Co. Ltd, the producer of LEON Beer.
  • 1965 - Fontana Amorosa

    Fontana Amorosa Coast Ltd is formed and buys the "Ayios Nikolaos" agricultural plot - a unique seaside plot of size 1.3 million square meters in the north west coast of Cyprus.
  • 1967 - Carlsberg’s First Ever License Abroad

    Photos Photiades is granted license to produce Carlsberg Beer in Cyprus. The Cyprus Carlsberg Brewery becomes the first worldwide brewery outside Denmark which produces Carlsberg Beer, and marks the way for other countries to follow.
  • 1969 - Brewery Opening

    At the presence of Carlsberg's Group Vice President H. B. Krogh and thousands of people, the grand opening of Cyprus Carlsberg's Brewery takes place in June 1969.
  • 1969 - Carlsberg’s Cyprus Launch

    Late 1969, Carlsberg Beer is launched into the Cypriot market and quickly gains market share to become the market leader.
  • 1985 - Photos Photiades Breweries Ltd

    M. Chr. Platanis & Co. Ltd is renamed Photos Photiades Breweries Ltd.
  • 1997 - ENA Juices

    The Group enters the juice market with the production of ENA Juices - 100% natural fruit juices of various flavours with no added sugar.
  • 1998 - Photos Photiades Distributors Ltd

    Photos Photiades Distributors is formed to focus on selling, marketing and distributing quality beverage brands in Cyprus.
  • 1998 - Agros Natural Mineral Water

    The Agros Natural Mineral water gets introduced in the local market. It's mineral water source is from the homonymous village of Agros that is sequestered in the mountain range of Troodos. Agros village is renowned for the perennial springs and has reputation for having the best water in Cyprus. Soon Agros water becomes the market leader.
  • 1999 - Diageo

    Photos Photiades Distributors signs distribution agreement with Diageo and adds to its product portfolio such products as Johnnie Walker, J&B, Jose Guervo, Smirnoff, Gordon's Gin, Baileys and many more.
  • 2001 - New Brewhouse

    President Clerides inaugurates new state-of-the-art Brewhouse of Photos Photiades Brewery in Nicosia. The capacity of the brewhouse is increased to 30m litres per year.
  • 2003 - Leon Beer

    LEON BEER, the original Cyprus beer re-launched after 66 years.
  • 2004 - Kyperounta Winery

    The construction of Kyperounta Winery is completed, a boutique winery of the latest technology situated 1400m above sea level marking it the highest winery in Europe.
  • 2005 - Beverage World Greece

    PT Beverage World Limited & SIA EE gets established with commercial activity in importing and distributing beverages in Greece.
  • 2007 - PPD Romania

    Photos Photiades Distributors becomes the exclusive distributor of Diageo and Remy Cointreau products for Romania through its subsidiary company Sollers PPD Sarl. PPD Romania becomes the leading premium imported spirits distributor in Romania.
  • 2007 - Universal Life

    The Group becomes the controlling shareholder of Universal Life, the largest life insurance company in Cyprus in terms of assets and insurance reserves.
  • 2008 - PPD Croatia

    Photos Photiades Distributors becomes the exclusive distributor of Diageo, Monin and Henkell & Co products for Croatia through its subsidiary company  PPD Distribucija.
  • 2012 - PPD Slovenia

    Photos Photiades Distributors becomes the exclusive distributor of Diageo products for Slovenia through its subsidiary company  PPD Distribucija.
  • 2013 - The Rebranding

    Photos Photiades group undergoes a major rebranding process. All our companies appearance is given uniformity. www.photiadesgroup.com is launched.