PPD Romania, one of the top distributors of imported premium and super-premium spirits on the market representing more than 20 international brands, announces it has registered revenues of 26.1 million Euros in 2012, a 15% increase compared to the previous year. The profitability level remained at a comparable level to 2011, at around 2 million Euros, which is within the market’s average for imported spirits.
The total volume sold in 2012 grew to 216,000 9Liter cases (1.94 mln Liters), an increase by over 7% compared to 2011.
The positive results of 2012 were influenced by the launch of PPD Romania’s own vodka brand, TAZOVSKY Vodka, as well as the good performance of the reputable global brands in the portfolio, such as Johnnie Walker, J&B, Smirnoff, Bailey’s and others.
“We are pleased with the performance of 2012, when we succeeded to increase our volumes, through the strong partnership with Diageo and its globally-renown brands together with the launch of Tazovsky. As Romanian’s taste becomes more sophisticated, we estimate the imported spirits market still has a lot of room to grow. We intend to diversify further our portfolio as well as support existing brands, while at the same time build on the relationship with our clients, in order to capture a larger market share,” stated Nikos Xystouris, General Manager, PPD Romania.
J&B remained the top Scotch whisky choice for Romanians, and represents 50% of the total whisky sales for PPD Romania, which is the local market leader on the whisky category. While vodka and whisky remain the preferred spirits choices for Romanians, PPD Romania estimates that rum and tequila categories will keep growing, following the regional-level trends.
“In addition to developing our portfolio, we are also continuing to place a great focus on our own vodka brand, TAZOVSKY Vodka, that registered excellent results in its first 6 months on the market, being extremely well-received by Romanians and positively influencing our revenues,” added Xystouris.
PPD Romania a inregistrat o crestere a veniturilor si a volumelor in 2012 si estimeaza o evolutie asemanatoare si pentru acest an
PPD Romania, cel mai mare distribuitor de bauturi alcoolice importate premium si super-premium de pe piata, cu un portofoliu de peste 20 de branduri internationale, anunta venituri de peste 26.1 milioane de euro pentru anul 2012, o crestere de 15% fata de anul trecut. Profitabilitatea a ramas la un nivel comparabil cu 2011, de aproximativ 2 milioane de euro, ceea ce reprezinta media pietei pentru bauturile alcoolice importate.
Volumul total vandut in 2012 a crescut la 1.94 milioane de litri, o crestere de peste 7% comparativ cu 2011.
Rezultatele pozitive obtinute de PPD Romania in anul 2012 au fost influentate de lansarea brandului propriu de vodka, TAZOVSKY Vodka, precum si de performanta brandurilor de renume la nivel mondial din portofoliul sau, cum ar fi Johnnie Walker, J&B, Smirnoff, Baileys si altele.
“In 2012, am reusit sa obtinem cresterea vanzarilor datorita parteneriatului puternic cu Diageo, a brandurilor sale cu renume international si lansarii propriului brand de vodka, TAZOVSKY Vodka. Odata cu evolutia si diversificarea preferintelor romanilor pentru bauturi alcoolice de calitate, piata bauturilor alcoolice importate va fi in continua expansiune. Acesta este motivul pentru care intentionam sa diversificam portofoliul nostru de branduri, dar si sa le sustinem in continuare pe cele deja existente. De asemenea, vom pune in continuare accent pe dezvoltarea relatiilor cu partenerii si clientii nostri, astfel incat sa ne putem creste cota de piata”, a declarat Nikolas Xystouris, Director General PPD Romania.
Whiskey-ul J&B a ramas in topul preferintelor romanilor si reprezinta 50% din vanzarile totale de whiskey ale PPD Romania, lider pe piata locala pe aceasta categorie. In timp ce vodka si whiskey-ul raman bauturile alcoolice preferate ale romanilor, reprezentantii PPD Romania considera ca cererea pentru bauturi precum romul si tequila va creste incepand cu acest an, urmand tendintele la nivel european.
“Pentru anul acesta, pe langa dezvoltarea portofoliului existent, vom continua sa ne indreptam atentia si pe propriul brand de vodka, TAZOVSKY VODKA, care a inregistrat rezultate excelente in primele sase luni de la lansarea pe piata, influentand in mod pozitiv veniturile si fiind extrem de bine primit de catre romani”, a adaugat Nikolas Xystouris.